The Case
The Candle holder
The Enchanting Mirror
The Mysterious Bird
Brief Explanation
Wonderlists was launching as an entirely new concept in Lebanon - online wedding registries, where couples choose exactly what they want and share their list with their invitees.
While this is quite common abroad, it's an unheard of break from tradition in Lebanon. Couples instead receive gifts at their guests' discretion.
With this in mind, we positioned Wonderlists as the alternative gifting platform for modern couples who know what they want and are not afraid to be who they are.
The result is a series of short and humorous online videos that play on the fact that when you don't ask for what you want - you get a lot of things you don't.
Credits
Agency: JWT Beirut
Executive Creative Director: Nicolas Geahchan
Creative Director: Paola Mounla