The Case
The Board
Brief Explanation
With many brands pumping serious marketing dollars on the back of the World Cup, the fight for visibility is both tough and costly. For non-sponsors such as Vodafone, this issue is made greater by strict legal limitations – no mention of names, teams, world cups, limited marketing channels, no presence in stadiums etc]. Non-sponsor
Unable to support or mention teams, No presence in stadiums
Idea made it possible for brand to be an integral part of the World Cup conversation and visibility
Credits
Agency: WT Doha
Executive Creative Director: Nicolas Geahchan
Associate Creative Director: Ahmed Benabdelghaffar
Art Director: Ahmed Benabdelghaffar
Copywriter: Nicolas Geahchan