The Case
The Board
Brief Explanation
In emergencies, it is common for people to freeze up because they lack medical knowledge or first aid experience. This campaign used captchas – the devices used on websites to verify the user is a human not a computer – to teach people basic first aid skills they could use in an emergency.
Credits
Agency: JWT Amman
Executive Creative Director: Nicolas Geahchan
Creative Director: Basel Jumaa
Art Director: Alaa Tabbaa
Copywriter: Heba Sari