The Case
The Board
Brief Explanation
Just like laundry, music should be spotless.
Eco Clean from GIG is a Jordanian brand offering laundry detergent, fabric softener and stain remover committed to cleaning all of life’s messes, including the most stubborn or invisible ones. Eco Clean understands the challenges of staying spotless – which included the opportunity to show how this leading stain remover could also help clean up explicit lyrics to assist radio stations.
Credits
Agency: JWT Amman
Executive Creative Director: Nicolas Geahchan
Creative Director: Basel Jumaa
Art Director: Raya Abu Jaber
Copywriter: Raya Abu Jaber